Almost 40% of Britons aren’t coping on their current salaries; they are spending over an hour longer indoors; 60% are looking for the lowest prices when shopping, and when it comes to longer-term plans – from moving out of their parents’ homes to changing jobs to retiring – they are pressing pause. These are just some of the arresting findings from the 2023 IPA TouchPoints data which, in revealing the habits of British consumers’ daily lives and how their media usage fits into this, evidences the paralyzing impact the cost-of-living crisis…
Read MoreTouchPoints data reveals paralyzing impact of cost-of-living crisis
