Tag: TouchPoints

For the first time in its 20-year history, the IPA TouchPoints dataset reveals that British adults (aged 15+) are spending more time on their mobile phones than in front of the TV set. This insight comes from the latest 2025 data which details the daily habits and media consumption of British adults. Mobile phone time overtakes TV set viewing According to the findings, British adults now use their mobile phones for an average of 3 hours and 21 minutes per day. By comparison, they watch a TV set for an…

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Almost 40% of Britons aren’t coping on their current salaries; they are spending over an hour longer indoors; 60% are looking for the lowest prices when shopping, and when it comes to longer-term plans – from moving out of their parents’ homes to changing jobs to retiring – they are pressing pause. These are just some of the arresting findings from the 2023 IPA TouchPoints data which, in revealing the habits of British consumers’ daily lives and how their media usage fits into this, evidences the paralyzing impact the cost-of-living crisis…

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