New IPA TouchPoints 2021 data reveals rising popularity of SVOD services

The take-up of Subscription Video on Demand (SVOD) continues to soar, with 56% of Brits now viewing these services each week, according to new post lockdown 2021 IPA TouchPoints data. The comprehensive IPA TouchPoints dataset, which provides a 360-degree understanding of British consumers’ daily lives, reveals that since 2018 to post lockdown 2021, the reach of SVOD services (including Amazon Prime Video, Netflix, Now TV, Apple TV+, YouTube Premium, BritBox and Disney+) has grown by 51%, with 56% of the British public now viewing these services for an average of…

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