WARC, the global authority on marketing effectiveness, in partnership with brand tracking company Tracksuit, and WARC sibling company Perpetua, provider of e-commerce advertising optimization and intelligence, have today released new research into the role of brand in helping performance marketing work harder. The new study, ‘Growth Efficiency: Marketing’s Existential Metric’, based on an analysis of ads on Amazon, shows that building brand awareness drives greater effectiveness in performance marketing. Additionally, to help marketers understand and demonstrate marketing’s impact on profitable growth, the report introduces a new core success metric: ‘growth…
Read MoreNew research from WARC, Tracksuit and Perpetua finds companies that invest in brand awareness perform better on digital marketplaces
