Tag: Tracksuit

New IPA/Tracksuit report reveals what clients want from their agencies

Stuart Mitchell

Nine out of ten brand leaders are seeing true commercial value from their agency partnerships. But while confidence in agencies remains high, new research from the IPA, produced in collaboration with Tracksuit, reveals an opportunity to add more value by delivering more of the strategic thinking clients value highly. Launched at the flagship IPA Business Growth Conference on 8 July 2026, the report, Bridging the gap. Redefining the value of agencies, explores the value agencies create today and what clients value most from their agency relationships. It also explores where a…

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Brand Awareness Proven to Drive Share of Search, New Google and Tracksuit Study Finds

Stuart Mitchell

Brand investment is one of the hardest things to defend in a budget meeting. Google and Tracksuit have released new research to change that, showing a clear link between brand awareness and Share of Search, reinforcing the value of early, long-term brand investment for driving growth.  The study, “Return on Awareness,” combines Tracksuit’s always-on brand tracking data with Google Search insights. The findings show that brands with higher awareness consistently command a greater Share of Search, a metric widely recognised as a leading indicator of future market share, with the…

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IPA and Tracksuit outline transformative growth framework for start-ups

Stuart Mitchell

New industry research from the IPA and Tracksuit, supported by TwentyFirstCenturyBrand and Depop, outlines a transformative growth framework for early-stage businesses. The central thesis is that brand-building, when driven by entertainment and aligned through clarity of purpose, is not a luxury for start-ups; it is a commercial necessity. It will be unveiled by IPA President and BBH London CEO Karen Martin at a session in the Palais in Cannes  (17 June 2025). The framework challenges the traditional start-up mindset that prioritises short-term sales over long-term brand value. Drawing on robust…

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Tracksuit research reveals the Seven Deadly Sins of Emotionless Advertising that undermine brand growth

Stuart Mitchell

Tracksuit, the leading brand tracking company for challenger brands, recently released a whitepaper titled “The Emotion Effect: How to Avoid the Seven Deadly Sins of Emotionless Advertising.” The new report that explores the impact of emotionless advertising on brand growth includes collated insights and research from Tracksuit’s platform, Google, IPSOS, and The Institute for Practitioners in Advertising. It concludes that ads that elicit a positive emotional reaction are significantly more effective, with emotional campaigns more likely to increase profitability and significantly reduce customer price sensitivity. Campaigns unlocking the ‘Emotion Effect’…

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New research from WARC, Tracksuit and Perpetua finds companies that invest in brand awareness perform better on digital marketplaces

Stuart Mitchell

WARC, the global authority on marketing effectiveness, in partnership with brand tracking company Tracksuit, and WARC sibling company Perpetua, provider of e-commerce advertising optimization and intelligence, have today released new research into the role of brand in helping performance marketing work harder. The new study, ‘Growth Efficiency: Marketing’s Existential Metric’, based on an analysis of ads on Amazon, shows that building brand awareness drives greater effectiveness in performance marketing.  Additionally, to help marketers understand and demonstrate marketing’s impact on profitable growth, the report introduces a new core success metric: ‘growth…

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