The Chartered Trading Standards Institute (CTSI) has welcomed a new report by consumer group Which? highlighting ‘murky and confusing’ loyalty pricing practices among UK retailers, and is calling for improved protections to ensure that shoppers are not misled. Research by Which? revealed that prices of products at retailers including Boots, Superdrug, Tesco, Sainsbury’s and the Co-op were raised for a relatively brief period of time before going on ‘offer’. Which? also found that more than half (55%) of shoppers thought non-member prices were higher than the usual selling prices of…
Read MoreLoyalty pricing schemes must not be misleading, says Trading Standards
