The new TV ad from Co-op has launched this week, highlighting how it’s taken a slice out of landfill waste as the first retailer to introduce recyclable pizza packaging. It launched during the break of Coronation Street this new TV ad, entitled Pizza and Plastics, created by Lucky Generals, tells the story of how Co-op replaced polystyrene pizza discs with corrugated cardboard across all of its own brand pizzas, preventing 200 tonnes of waste. The market-leading corrugated cardboard pizza discs were first launched on the market by Co-op, manufactured by…
Read MoreCo-op TV ad showcases the ground-breaking moves it’s making on recyclable packaging
