Tag: recyclable packaging

Co-op TV ad showcases the ground-breaking moves it’s making on recyclable packaging

Stuart Mitchell

The new TV ad from Co-op has launched this week, highlighting how it’s taken a slice out of landfill waste as the first retailer to introduce recyclable pizza packaging. It launched during the break of Coronation Street this new TV ad, entitled Pizza and Plastics, created by Lucky Generals, tells the story of how Co-op replaced polystyrene pizza discs with corrugated cardboard across all of its own brand pizzas, preventing 200 tonnes of waste. The market-leading corrugated cardboard pizza discs were first launched on the market by Co-op, manufactured by…

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Ethical spending tops £40bn as Co-op commits to 100% recyclable packaging

Stuart Mitchell

As ethical consumer spending reaches record levels and the focus turns to environmentally-friendly shopping, the Co-op has announced a new commitment to only using 100% own-brand recyclable packaging which will lead to the largest-ever UK-wide scheme to recycle plastic film. The Co-op’s unique Ethical Consumerism Report, which has tracked ethical expenditure year by year over the past two decades, reveals the extent to which UK consumers now shop with their hearts on their sleeves. The report, which focuses on various sectors of the economy, highlights that back in 1999 the…

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Asda moves own-brand fresh ready meals range to recyclable packaging

Stuart Mitchell

In-line with its ongoing commitment to ‘use less and recycle more’, Asda is today announcing it will become the first supermarket to move its entire own brand fresh ready meal range into fully recyclable packaging, with the use of a new tray made from recycled materials. Launching nationwide from 3rd November, 97 of Asda’s fresh ready meal lines will move to new ‘Evolve’ by Faerch trays, made from natural cPET – a form of detectable and recyclable plastic. The move will transform 775 tonnes of plastic and 45 million ready…

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