TVB and Ad Council partner with local TV stations to prevent drunk driving over the holidays

The Television Bureau of Advertising (TVB), in partnership with the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) and the Ad Council’s “Buzzed Driving is Drunk Driving” PSA campaign, have announced the 19th annual Project Roadblock initiative, in which local broadcast TV stations donate advertising air time to make travel on the roads safer during the holiday season. Drinking and driving is a serious public safety issue and is on the rise. According to the latest NHTSA data, fatalities in alcohol-impaired driving crashes increased by 14.3% (10,196 to…

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