Speaking ahead of a reception at the Wales Millennium Centre, Cardiff, Ella Smillie from the Committees of Advertising Practice (CAP), announced that a new rule will be introduced in the UK Advertising Codes next year to ban harmful gender stereotyping in advertising. The CAP/ASA goes into details on their website: The review by the Advertising Standards Authority (ASA) on harmful gender stereotyping in advertising, Depictions, Perceptions and Harm, published last summer, provided an evidence-based case for stronger regulation of ads that feature stereotypical gender roles or characteristics which can be harmful to…
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