The Climate Action Working Group, led by the Advertising Association in partnership with ISBA and the IPA, has launched AdGreen, a new initiative to unite the advertising industry to eliminate the negative environmental impacts of production. AdGreen is backed at launch by adam&eveDDB, APR (Advertising Production Resources), Havas, MullenLowe Group as part of IPG, Sky, Unilever and WPP, along with the support of the Institute of Practitioners in Advertising (IPA), the Advertising Producers Association (APA), the Association of Photographers (AOP) and Incorporated Society of British Advertisers (ISBA) who will be…
Read MoreUK Advertising’s Climate Action Working Group Launches Adgreen
