Tag: Adgreen

Huge Opportunity For Industry To Drastically Reduce Carbon Emissions From Ad Production

Stuart Mitchell

New data, published in AdGreen’s first Annual Review, has highlighted the huge opportunity for carbon reduction in the process of ad production around the world. Significant changes to ad operations are crucial for the industry to meet its net zero target. Immediate measures to be actioned include fresh approaches to travel and transport, renewable energy choices in production facilities and locations and, data collection and analysis from a higher volume of campaigns. Key findings from the first full year of data recorded in the Annual Review include: 2,446.1 tCO2e (metric…

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AdGreen’s Carbon Calculator Now Live For Advertising Industry

Stuart Mitchell

AdGreen has today launched its bespoke carbon calculator for the advertising production industry. The new tool has been designed with support from practitioners from companies including Unilever, adam&eveDDB, Havas UK & Havas Studios, and Biscuit. It will ensure advertising agencies, production companies and production service companies are able to collaboratively measure the carbon impact of their projects and identify the highest carbon producing activities. The tool is free at the point of use, as the project is funded by the AdGreen levy – a 0.25% charge on production spend, paid…

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AdGreen introduces advertiser levy and readies carbon calculator

Stuart Mitchell

AdGreen has announced its carbon calculator will launch this September and will be free at the point of use for all in the UK advertising industry. The tool, which is bespoke to the industry and has been designed with support from those who will be using it, will ensure advertising agencies, production companies and service companies are able to collaboratively measure the carbon impact of their projects and to identify the highest carbon producing activities. More details about the upcoming tool are available on the AdGreen website. AdGreen’s Resources Guide also launches…

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UK Advertising’s Climate Action Working Group Launches Adgreen

Stuart Mitchell

The Climate Action Working Group, led by the Advertising Association in partnership with ISBA and the IPA, has launched AdGreen, a new initiative to unite the advertising industry to eliminate the negative environmental impacts of production. AdGreen is backed at launch by adam&eveDDB, APR (Advertising Production Resources), Havas, MullenLowe Group as part of IPG, Sky, Unilever and WPP, along with the support of the Institute of Practitioners in Advertising (IPA), the Advertising Producers Association (APA), the Association of Photographers (AOP) and Incorporated Society of British Advertisers (ISBA) who will be…

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