Tag: Adgreen

Leading International Industry Trade Bodies Unite with Ad Net Zero, Green The Bid and AdGreen In Endorsement Of New Hard Drive Use Best Practice

Stuart Mitchell

In a first-of-its-kind response to the advertising industry’s urgent need to decarbonize, ad industry sustainability trade association and climate action program Ad Net Zero has convened the 4A’s, Ad Association, AICP, ANA, AOP, APA, IPA, and ISBA, who have all jointly announced support for the adoption of best practices to encourage production hard drive reuse over single use. In unanimous agreement, the above trade bodies for the ad industry endorse the statement that ‘So long as hard drives have been wiped and tested before use, all “Enterprise Class” drives can…

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Adgreen Triples Measurement Of Ad Productions In Year 2 And Plans Upgrades To Carbon Calculator To Include Virtual Production And Storage

Stuart Mitchell

The latest data, published in AdGreen’s 2023 Annual Review, shows a significant increase in completed projects in 2023, with nearly triple the number compared to 2022. This is due to a rise in the number of companies completing these projects, which has doubled from 2022, as well as in the number of projects being completed by top users which has jumped considerably. These figures indicate a significant shift in the industry’s approach to carbon measurement, with the value of carbon data being recognised more widely. The publication of this data…

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AdGreen Appoints Donna Head as Managing Director

Stuart Mitchell

AdGreen, the UK based advertising industry initiative supporting the sector to reduce carbon emissions from production, recently announced the appointment of Donna Head as Managing Director for an initial period of six months. She brings with her over 20 years of experience in the advertising industry, most recently serving as Executive Producer at Smoke & Mirrors, a Tag company, winning new business from leading creative agencies, production companies and brands including Amazon Prime and Booking.com. Head brings a wealth of agency, post production, and client liaison experience to AdGreen, having…

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Huge Opportunity For Industry To Drastically Reduce Carbon Emissions From Ad Production

Stuart Mitchell

New data, published in AdGreen’s first Annual Review, has highlighted the huge opportunity for carbon reduction in the process of ad production around the world. Significant changes to ad operations are crucial for the industry to meet its net zero target. Immediate measures to be actioned include fresh approaches to travel and transport, renewable energy choices in production facilities and locations and, data collection and analysis from a higher volume of campaigns. Key findings from the first full year of data recorded in the Annual Review include: 2,446.1 tCO2e (metric…

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AdGreen’s Carbon Calculator Now Live For Advertising Industry

Stuart Mitchell

AdGreen has today launched its bespoke carbon calculator for the advertising production industry. The new tool has been designed with support from practitioners from companies including Unilever, adam&eveDDB, Havas UK & Havas Studios, and Biscuit. It will ensure advertising agencies, production companies and production service companies are able to collaboratively measure the carbon impact of their projects and identify the highest carbon producing activities. The tool is free at the point of use, as the project is funded by the AdGreen levy – a 0.25% charge on production spend, paid…

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