Tag: Adgreen

Advertising production could cut emissions by more than a quarter – and save millions

Stuart Mitchell

AdGreen have published our fourth Annual Review, revealing both the growing scale of carbon measurement across advertising production – and a significant, largely untapped opportunity for the industry to reduce emissions and costs. Drawing on real data from 2,295 wrapped productions measured in 2025, their report shows that companies using the AdGreen Carbon Calculator recorded 20,504 tonnes of CO₂e last year. That’s equivalent to the annual footprint of over 1,700 UK citizens. While this represents continued year‑on‑year growth in the number of productions being measured, it also highlights how much…

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AdGreen Features Virtual Production And Cloud Storage In Its New Carbon Calculator, As It Looks To Address The “Hidden” Emissions Created By Advertising

Stuart Mitchell

The AdGreen offering has undergone a significant transformation, as the company releases a brand new carbon calculator. Despite UK marketing budget growth hitting a decade high, as reported by the IPA, AdGreen is mindful of an increasingly challenging landscape for the global production community. This latest iteration of the calculator has been designed to reduce pressure on production companies and agencies as they incorporate carbon measurement into their roles, by speeding up the information gathering and inputting process. Alongside this, AdGreen is aware of the increasing need for larger organisations…

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Leading International Industry Trade Bodies Unite with Ad Net Zero, Green The Bid and AdGreen In Endorsement Of New Hard Drive Use Best Practice

Stuart Mitchell

In a first-of-its-kind response to the advertising industry’s urgent need to decarbonize, ad industry sustainability trade association and climate action program Ad Net Zero has convened the 4A’s, Ad Association, AICP, ANA, AOP, APA, IPA, and ISBA, who have all jointly announced support for the adoption of best practices to encourage production hard drive reuse over single use. In unanimous agreement, the above trade bodies for the ad industry endorse the statement that ‘So long as hard drives have been wiped and tested before use, all “Enterprise Class” drives can…

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Adgreen Triples Measurement Of Ad Productions In Year 2 And Plans Upgrades To Carbon Calculator To Include Virtual Production And Storage

Stuart Mitchell

The latest data, published in AdGreen’s 2023 Annual Review, shows a significant increase in completed projects in 2023, with nearly triple the number compared to 2022. This is due to a rise in the number of companies completing these projects, which has doubled from 2022, as well as in the number of projects being completed by top users which has jumped considerably. These figures indicate a significant shift in the industry’s approach to carbon measurement, with the value of carbon data being recognised more widely. The publication of this data…

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AdGreen Appoints Donna Head as Managing Director

Stuart Mitchell

AdGreen, the UK based advertising industry initiative supporting the sector to reduce carbon emissions from production, recently announced the appointment of Donna Head as Managing Director for an initial period of six months. She brings with her over 20 years of experience in the advertising industry, most recently serving as Executive Producer at Smoke & Mirrors, a Tag company, winning new business from leading creative agencies, production companies and brands including Amazon Prime and Booking.com. Head brings a wealth of agency, post production, and client liaison experience to AdGreen, having…

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