Tag: UK marketing budgets

For the first time over 40% of UK marketing budgets are spent on digital – a higher rate than most other markets

Stuart Mitchell

The 4th edition of AGENCY SCOPE UK 2021/22 is now released. Developed by SCOPEN in partnership with WARC and with participation of ISBA members, the ground-breaking research highlights key trends in the UK’s communication, marketing, procurement and advertising industry, and provides in-depth positioning and competitive analysis to both creative and media agencies.  A total of 306 client-agency relationships were analysed and 141 marketing professionals – highest-level decision-makers in marketing, communications, advertising, and procurement – from 118 of the largest and most important companies in the UK, including brands such as…

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UK marketing budgets expand for first time in year and a half

Stuart Mitchell

Total UK marketing budgets expanded for the first time since Q4 2019 and to the sharpest extent since Q1 2019 in the second quarter of 2021, according to the latest IPA Bellwether Report. Financial prospects at company and industry level also remain firmly in positive territory and adspend forecasts are revised higher for 2021, as businesses began to prepare for a strong economic recovery. A net balance of +6.0% of surveyed companies expanded their total marketing budgets during the second quarter. Just over one-in-five (21.2%) panellists registered growth, compared to…

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Cuts to UK marketing budgets ease in Q1 2021

Stuart Mitchell

The latest IPA Bellwether survey results pointed to a further decline in UK marketing budgets in the opening quarter of 2021, as coronavirus lockdown restrictions continued to hinder economic activity and businesses looked to reduce costs. However, the downward trend softened for the third quarter in a row, in a sign that business conditions were beginning to stabilise after a year of turmoil in 2020. A net balance of -11.5% of panellists reported a contraction in total marketing budgets during the first quarter of 2021. Although the rate of decline…

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