LBGT+ people feel underrepresented by advertising

Gay Representation

UM London and Grindr,the popular dating app and social network, today revealed new insights around the relationship 18-34-year-old British gay and bisexual men have with digital media and advertising. The first-of-its-kind study surveyed 2,000 Grindr users across England, generating data that will be used to inform UM’s media plans and strategies to gay and bisexual males, an audience of over a million people in England. The survey, which is part of the agency’s ‘UK by UM’ project, reveals a community that massively over indexes in social media engagement and has…

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