United Colors of Benetton launches gender equality campaign in India


No stranger to powerful, and occasionally controversial advertising campaigns United Colors of Benetton has launched #UnitedByHalf, a campaign promoting gender equality developed in India that will be aired around the world. This is the first time that Benetton has directly challenged social behaviors prevalent in one of its principal global markets. The new #UnitedByHalf campaign – like #UnitedbyDonts, a campaign that rolled out across India last year – attempts to give wider voice to the social concerns driving the Women Empowerment Program and its projects. Both campaigns directly challenge social…

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