Benetton Backs UN Population Fund With Global Family Planning Campaign

All women and girls have the right to decide freely whether and when to have children. This is the core message that United Colors of Benetton and UNFPA, the United Nations Population Fund, are sending out to the world at the London Summit on Family Planning.   Today, more than 214 million women lack access to modern contraceptives. In 2016, an estimated 770,000 girls, some as young as ten years old, became mothers, with devastating effects on their health and future. In sub-Saharan Africa, for example, up to 25 per…

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United Colors of Benetton launches gender equality campaign in India


No stranger to powerful, and occasionally controversial advertising campaigns United Colors of Benetton has launched #UnitedByHalf, a campaign promoting gender equality developed in India that will be aired around the world. This is the first time that Benetton has directly challenged social behaviors prevalent in one of its principal global markets. The new #UnitedByHalf campaign – like #UnitedbyDonts, a campaign that rolled out across India last year – attempts to give wider voice to the social concerns driving the Women Empowerment Program and its projects. Both campaigns directly challenge social…

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