New report reveals environmental impact of Londoners’ fashion habits

A new report from ReLondon and University College London, ‘London’s fashion footprint’, shows for the first time the environmental impact of our fashion habits in the capital, while revealing that buying just a few more second-hand items instead of new could make a real difference to our own personal carbon footprint. Fashion is on track globally to use over a quarter of the world’s carbon budget by 2050[1] so it has a huge impact on our planet and the escalating climate crisis. ‘London’s fashion footprint’ highlights the fact that Londoners…

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Unilever Explores Science against stereotyping

Academics at University College London (UCL) have conducted an unprecedented experiment to attempt to disrupt the way leaders in advertising think about their consumer audiences, giving them a fresh view of how to commission creative ideas that advance progressive, inclusive and unstereotypical portrayals of people.   The project – part of Unilever’s Unstereotype initiative – explored whether DNA analysis, aimed at giving participants a greater insight into their origins, coupled with a workshop on behavioural change, could help to broaden the way people see themselves and the world around them.…

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