Unilever Explores Science against stereotyping

Academics at University College London (UCL) have conducted an unprecedented experiment to attempt to disrupt the way leaders in advertising think about their consumer audiences, giving them a fresh view of how to commission creative ideas that advance progressive, inclusive and unstereotypical portrayals of people.   The project – part of Unilever’s Unstereotype initiative – explored whether DNA analysis, aimed at giving participants a greater insight into their origins, coupled with a workshop on behavioural change, could help to broaden the way people see themselves and the world around them.…

Read More

O&M London partner with UCL to challenge flaws in Britain’s justice system with the launch of a new campaign.

O&M London & UCL have launched a new integrated campaign that looks to shine a light on the current injustice present within the British prosecution system. Forensic Science in the UK is drastically underfunded, and as a result, many criminal cases could be using incorrectly interpreted evidence to reach a verdict. The UCL Centre for the Forensic Sciences is seeking to change this by crowdfunding £1,000,000 to create a world-class, forensic evidence research laboratory, and aims to bring this important, but under-represented issue into public consciousness.  The short film by…

Read More