ASA Warn Universities For Misleading Advertising

Six UK Universities have been warned by the Advertising Standards Authority (ASA) over exaggerated claims made in their advertising to attract students. Leicester, East Anglia, Strathclyde, Falmouth, Teesside and the University of West London have all had complaints upheld against them. The ASA wishes to stop unjustified claims and offer a clearer explanation of achievement in rankings and league tables. Complaints were upheld against six universities: Falmouth University The University must change it’s advertising on its website which state it is “the UK’s number one arts university” or “the UK’s…

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