The US advertising economy is projected to be worth $218 billion this year, according to WARC Data. Since it has the largest spend in the world, the dynamic US ad market, even in a build-back year, is expected to be 15% bigger than APAC and 36% larger than EMEA. The pandemic has accelerated changes in media consumption, which in turn has altered media allocation as consumers flock to streaming channels, but there are other major events that are shaking up the market as well. Cathy Taylor, US Commissioning Editor, WARC,…
Read MoreUS advertising spend set to reach $128 billion in 2021
