Global Report Finds New Activists Are Younger, More Diverse, More Collaborative and More Likely to Vote Than Protest From Greta Thunberg to the founders of March For Our Lives, a new generation of activists, disillusioned with government, is employing modern public relations tools to raise awareness of a broad spectrum of social and environmental issues, according to USC Annenberg’s 2020 Global Communication Report. The study also found that what it calls “New Activists” are aligned with PR professionals in the belief that the best strategy for creating long-lasting change is…
Read MoreUSC Study Predicts Declining Trust in Government Will Lead to Democratisation of Activism
