Vanish & Havas London named winner of Channel 4’s 2022 £1m Diversity in Advertising Award

Channel 4 & 4Sales have revealed Vanish and creative agency Havas London as the winner of its prestigious £1 million Diversity in Advertising Award 2022. The 2022 brief encouraged brands to tackle the on-going lack of authentic portrayal and representation of Visible or Non-Visible Disabilities, to which Vanish & creative agency Havas London responded with a powerful and moving idea, created in partnership with charity Ambitious about Autism, to help girls be seen as part of a broader public understanding of autism. This marks the first time Channel 4 has…

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Vanish Survey Shows That Brits Throw Away £12.5 Billion Worth of Clothing Every Year

Wasteful Brits have adopted a ‘throw-away’ culture when it comes to clothes, chucking away £12.5 billion worth of clothing every year, according to research* released today, by Vanish stain remover, as part of their #LoveforLonger campaign. The data found that Brits throw away, on average, eight items a year, each worth approx. £24 – meaning the value of binned clothes amounts to an astonishing £192 a person. But did all of these items really need to head to landfill? Sadly, no. Over 50% of Brits admitted to throwing away perfectly…

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