CAP – Make sure you don’t need VAR – keeping your World Cup ads onside

The ASA/CAP have released a post called: Make sure you don’t need VAR – keeping your World Cup ads onside, The post is copied below but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. This summer’s FIFA World Cup will place football firmly at the centre of public attention for several weeks, offering advertisers a huge opportunity to create timely, engaging campaigns. However, high‑profile international tournaments also raise familiar regulatory risks. With that in…

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