To the delight of hungry herbivores around the country, ASDA has announced a partnership with vegan concept creator, Kbox Global, to trial a supermarket vegan butcher counter – Veelicious. Situated at ASDA’s Watford store, the counter will open in the New Year as a six month trial to coincide with Veganuary and will have a consistent vegan butcher offering – including facon, bean burgers, and meat-free meatballs. The launch of ‘Veelicious’ comes as plant-based eating continues to grow in popularity. Having won Vegan Retailer of the Year at the 2020…
Read MoreAsda trials vegan butcher concept as plant-based eating grows in popularity
