CIPR signs Venice Pledge committing to responsible AI principles

The Chartered Institute of Public Relations (CIPR) has signed the Venice Pledge, affirming its commitment to embedding responsible artificial intelligence (AI) practices across the public relations profession.  The Venice Pledge – developed by the Global Alliance for Public Relations and Communication Management – was co-signed by the Institute and more than 20 other public relations bodies. Ratified by the Alliance’s Board of Directors, the Pledge updates its Responsible AI Guiding Principles.  The seven Responsible AI Guiding Principles provide a shared framework for the ethical, transparent, and human-centred application of AI…

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