Co-op’s smallest store with big ambition to partner with entire village and change UK’s plastic recycling habits

Co-op’s smallest store has the biggest ambition to win the fight against plastic pollution and the confusing post-code lottery of kerbside collections by launching a scientific study in partnership with all 1,000 residents of Pilton Village in Somerset. In a UK first, the experiment in Pilton will set out to create the ultimate environment for optimum soft-plastic recycling, engaging and educating the population of one village on what, how and why to collect all their soft plastic, showing over time how easy it can be to recycle all of their…

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