One of the really interesting iniatives I have come across in recent months is Lightful. Lightful ran a major social media movement to “reclaim social media for good” which went viral in early February, with thousands of individuals, charities and organisations actively calling for more positivity on social media, including Comic Relief, NCVO, the Institute of Fundraising and Whizz-Kidz. I am speaking to Vinay Nair, co-founder and CEO of Lightful about his thoughts on the iniative and ethical marketing in general. For those people who have not heard of you…
Read MoreInterview with Vinay Nair, co-founder and CEO of Lightful
