Tag: WARC

Record £9.5bn to be Spent During Christmas Advertising Season

Stuart Mitchell

Advertisers are set to spend a record £9.5bn during the Christmas season, according to new data released by the Advertising Association (AA) and WARC. This is a 4.8% increase from last year’s record spend of £9bn and demonstrates the continued importance of advertising to the economy during the festive period. Further research conducted by the Advertising Association for this year’s Christmas advertising season revealed nearly half (48%) of all adults credit Christmas ads with helping to spark gift ideas, while 70% of young adults (25-34) find Christmas ads to be…

Read More

Nearly three-quarters (70%) of marketers plan to unlock the potential of Generative AI in their marketing

Stuart Mitchell

Socio-political polarization, the potential of generative AI, masculinity in crisis, “sportswashing”, and community-based sustainability are five key trends that have reached an inflection point and will shape global marketing strategies in 2024, as revealed in WARC’s Marketer’s Toolkit 2024 released today.  Now in its 13th year, The Marketer’s Toolkit 2024 provides marketers with strategic support for planning and decision-making to help navigate the challenges and benefit from the opportunities in the coming year. The trend identification for the report is based on WARC’s new proprietary GEISTE methodology (Government, Economy, Industry,…

Read More

New study from WARC and Royal Mail Marketreach reveals how mail commands high levels of meaningful media attention

Stuart Mitchell

WARC, the global authority on marketing effectiveness, unveiled today the results of an in-depth study conducted in partnership with Marketreach, the marketing authority on commercial mail, on the relationship between attention and mail to reflect the true power of the mail’s engagement as a marketing channel. For the first time, following ground-breaking research, ‘The Attention Advantage: Exploring the impact of mail in an attention-scarce world’ report reveals how much attention people are giving their mail across different mail types, the value of this attention, and the role of mail in…

Read More

The WARC Awards 2024 are now open for entries

Stuart Mitchell

Celebrating strategic brilliance and effective impact, The WARC Awards for Effectiveness 2024, in association with LIONS, are now open for entries. Incorporating the legacies of all the WARC regional and specialist awards in one place, the 2024 awards will be the biggest yet. Entries are submitted once for a chance to win regionally and globally. Entrants compete in one of five regional awards: Asia Pacific, Europe, Latin America, Middle East & Africa, North America. Each regional competition will be rigorously judged by a panel of senior industry executives using the…

Read More

New forecast by WARC puts global retail media ad investment at $141.7bn for 2024

Stuart Mitchell

he rise of Retail Media in the advertising landscape has been speedy. Its Global advertising spend is poised to reach $128.2bn this year, per WARC Media, with Amazon the biggest winner. Up 10.2% year-on-year, ad investment is forecast to rise to $141.7bn in 2024 and is on track to overtake linear TV as the third-largest channel by spend within a few years.   WARC Media’s latest Global Ad Trends report examines the surging levels of retail media ad investment, the potential challenges for brands, and includes industry expert commentary about…

Read More