Tag: WARC

The Future of Programmatic 2025: new research by WARC explores major trends in programmatic advertising

Stuart Mitchell

WARC’s The Future of Programmatic 2025 report, released today, highlights emerging trends in programmatic. Based on insights from both WARC and external research, it provides an overview of the programmatic marketplace, a deep-dive into three specific trends – the rise of sell-side curation, AI-powered brand safety, and the growth of programmatic out-of-home advertising – and includes practical guidance for marketers evolving their programmatic and ad tech capabilities. Paul Stringer, Managing Editor, Research and Insights, WARC, says: “The past few years have been challenging for open web programmatic advertising due to…

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Global ad market prospects further downgraded as retailers, automakers cut ad budgets and Chinese brands redirect spend due to US trade tariffs

Stuart Mitchell

A new study from WARC, the experts in marketing effectiveness, has found that global advertising spend is now on course to grow 6.2% this year to $1.16trn, a downgrade of half a percentage point (pp) from WARC’s March forecast due to growing market volatility. Key sectors such as retail (-6.1%) and automotive (-4.0%) are set to cut ad spend this year, while ad spend growth across technology and CPG brands is muted compared to previous rates. James McDonald, Director of Data, Intelligence & Forecasting, WARC, and author of the research,…

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Amazon retail media ad revenue to exceed $60bn this year as it becomes a leading platform for full-funnel activation

Stuart Mitchell

Unlike its Big Tech peers, Amazon’s advertising revenue claims only a small share of total company earnings. Paid search formats remain the core of Amazon’s ad offering, but the company has achieved incremental growth through upper-funnel ad spend and is seeing ad revenue, set to exceed $60bn in retail media alone this year, outpace its overall growth, finds WARC. Alex Brownsell, Head of Content, WARC Media, co-author of the report, says: “E-commerce giant Amazon offers more than retail media advertising—it’s quickly becoming a leading platform for full-funnel activation, with streaming…

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Grand Prix winners for the WARC Awards 2025 go to India, Netherlands, Spain and USA

Stuart Mitchell

The highest accolades of the The WARC Awards for Effectiveness 2025, in association with LIONS, are announced. The awards honour the best marketing campaigns from across the globe that deliver strategic brilliance and effective impact to drive commercial success. Five Global Grands Prix have been awarded following a rigorous judging process and much deliberation by the Grand Prix awarding jury, made up of all five regional jury chairs and other jury members, representing Asia-Pacific, Europe, Middle East & Africa, Latin America and North America.  Selected from 20 regional gold-winning entries,…

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AI accelerates advertising measurement, but advertisers still lack a complete view of ROI

Stuart Mitchell

As measurement continues to evolve, WARC, the global authority on marketing effectiveness, has today released The Future of Measurement 2025, a report that explores the latest emerging trends in media and creative measurement. It focuses on three key areas: the growth of marketing experiments, the price measurement gap, and the rise of AI-powered creative testing.  Paul Stringer, Managing Editor Research and Insights, WARC, says: “Once considered the preserve of more advanced advertisers, the next 12 months in marketing measurement will be defined by a growing democratisation of tools and methods.…

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