Tag: WARC

Publicis Conseil Paris and AXA top ACT Good Report 2026

Stuart Mitchell

Publicis Conseil’s ‘Three Words’ for AXA has been named the world’s most impactful campaign for social good in the ACT Good Report 2026, with France taking the top country spot.  Publicis Conseil ranks as the #1 agency, while Publicis Worldwide leads as the top network. AXA is named #1 brand, reinforcing the growing role of major advertisers in driving purpose-led creativity.  The ACT Good Report is the only global ranking dedicated to creative work that drives social and environmental impact, highlighting campaigns that not only excel creatively but also contribute to positive change.  Compiled by ACT Responsible in collaboration with WARC,…

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WARC Global Ad Spend Forecast Q1 2026 update: Implications of the Gulf energy crisis

Stuart Mitchell

A new study from WARC, the experts in marketing effectiveness, has found that a prolonged conflict in the Middle East could threaten $49.9bn of global advertising growth this year, and $93.9bn over the next two years. A milder crisis still risks $19.0bn this year, with residual impacts lasting well into 2027.  James McDonald, Director of Data, Intelligence & Forecasting, WARC, and author of the research, says: “Even in a contained scenario, an oil shock of this nature acts like a tax on consumers – pushing up prices while eroding real spending power. In a…

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WARC Rankings 2026: Effective 100 is now released! The world’s most awarded campaigns and companies for effectiveness

Stuart Mitchell

The WARC Effective 100, the ultimate independent global benchmark of the world’s most awarded campaigns and companies for effectiveness, and the third and final of the WARC Rankings, is now released.     Compiled by WARC, the annual Effective 100 Rankings aggregate the results of the most important global and regional effectiveness awards of 2025. The shows tracked are determined in consultation with the WARC Rankings Advisory Board and by a yearly global panel survey.  Amy Rodgers, Head of Content, WARC Creative, said: “The WARC Effective 100 Rankings are the pinnacle of marketing excellence, showcasing the campaigns and companies that have truly moved the needle and delivered measurable impact. Setting new standards for effectiveness, they are an invaluable resource for the…

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WARC Rankings 2026: Media 100 announced – the most awarded campaigns and companies for media excellence

Stuart Mitchell

The WARC Media 100, the ultimate independent global benchmark of the world’s most awarded campaigns and companies for media, is now released.    Compiled by WARC, the annual Media 100 Ranking aggregates the results of the most important global and regional media awards of 2025. The shows tracked are determined in consultation with the WARC Rankings Advisory Board and by a yearly global panel survey.  Amy Rodgers, Head of Content, WARC Creative, said: “The rapid evolution of the media landscape driven by technology, shifting consumer behaviours and new platforms is reshaping how brands and their partner agencies engage with audiences in meaningful and impactful ways. The WARC Media 100 celebrates the most awarded campaigns and companies at…

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WARC Rankings 2026: Creative 100 revealed – the most awarded campaigns and companies for creativity

Stuart Mitchell

The WARC Creative 100, the ultimate independent global benchmark of the world’s most awarded campaigns and companies for creativity, is now released.    Compiled by WARC, the annual Creative 100 Ranking aggregates the results of the most important global and regional creative awards of 2025. The shows tracked are determined in consultation with the WARC Rankings Advisory Board and by a yearly global panel survey.  Amy Rodgers, Head of Content, WARC Creative, said: “The WARC Creative 100 celebrates the multi-award-winning campaigns and companies that are shaping the future of the marketing industry by using the power of creativity as a driver of differentiation and change. It’s a…

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