Tag: WARC

Adding short-form video to the media mix can improve brand recognition by 20%

Stuart Mitchell

Fragmented media consumption and rising advertising costs are making it harder for brands to reach and connect with audiences. Increasingly, advertisers are leveraging the power of short-form video to build quality reach and drive business impact. New research published today by WARC, in partnership with TikTok, finds that adding short-form video to the media mix can improve brand recognition by 20% driving impact across every stage of the buyer’s journey. Paul Stringer, Managing Editor Research & Advisory, WARC, said: “This new research in partnership with TikTok examines the rapid rise…

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Solving problems through ads and a long-term focus on creative effectiveness are top tactics for success in EMEA

Stuart Mitchell

A new report is released by WARC Creative summarising key insights from winning campaigns executed in EMEA that have ranked highly in the renowned industry benchmark, WARC Rankings 2024. Analysis of the world’s most awarded campaigns and companies from EMEA that have dominated the higher echelons of the WARC Creative 100, Media 100 and Effective 100 this year, finds that larger advertisers have a long-term focus on both creativity and effectiveness, and brands are using their campaigns to help solve real-world problems.  Amy Rodgers, Head of Content, WARC Creative, and…

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Social media scales new heights as the world’s largest channel by advertising investment, forecast to reach $247.3bn this year

Stuart Mitchell

Social platforms dominate the global media landscape, and wield huge influence over how brands reach their audiences. According to WARC Media’s latest forecasts, social media is now the largest channel worldwide by advertising investment, having overtaken paid search last year, and is forecast to total $247.3bn in 2024, up 14.3% year-on-year. Data from GWI shows that time spent with social platforms has increased by 50% since 2014, from an average daily consumption of 95 minutes to 152 minutes in 2024, and according to data.ai, worldwide user numbers across social platforms…

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WARC Rankings 2024: Media 100 announced – the world’s most awarded campaigns and companies for media

Stuart Mitchell

The WARC Media 100, the ultimate independent global benchmark of the world’s most awarded campaigns and companies for media, is now released.   Compiled by WARC Creative, helping companies deliver creative marketing that works, the annual Media 100 Ranking reflects the work that was awarded by the most important global and regional media shows in 2023. The awards tracked are determined by a yearly global panel survey and in consultation with the WARC Rankings Advisory Board. Amy Rodgers, Head of Content, WARC Creative, said: “The WARC Media 100, league tables of…

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