Tag: WARC

How messaging can personalise complex customer journeys and drive brand growth

Stuart Mitchell

Creating a more personalised two-way interaction with customers is an increasingly important requirement for brands and can generate a significant advantage for businesses, as customer journeys become more complex. ‘Unlocking the potential of conversations: How Business Messaging drives value throughout the customer lifecycle’ is a new study by WARC in partnership with Meta, distilling recent research into the shopper journey to help brands create a closer, more trusted and valued customer relationship.   Aditya Kishore, Insight Director, WARC, said: “Customer touchpoints have been expanding for several years. While the funnel remains…

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Creative Impact Unpacked: WARC’s top effectiveness trends from Cannes Lions 2024

Stuart Mitchell

WARC, the global authority on marketing effectiveness, has today released a report sharing the highlights of Creative Impact, one of the six content streams at Cannes Lions 2024.  Creative Impact, now in its second year, is co-curated by WARC and Cannes Lions. Featuring 31 sessions across the five days of this year’s Festival, it highlighted the role of creativity in building resilient brands and delivering commercial results.  Featuring some of the world’s top industry leaders and marketing researchers sharing their latest thinking, it shows not just why creativity matters, but…

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Grand Prix winners for the WARC Awards 2024 go to Australia, Brazil, India, Spain and Sweden

Stuart Mitchell

The highest accolades of the The WARC Awards for Effectiveness 2024, in association with LIONS, are announced. The awards honour the best marketing campaigns from across the globe that deliver strategic brilliance and effective impact to drive commercial success. Six Grands Prix have been awarded following a rigorous judging process and much deliberation by a super jury made up of all 12 regional jury chairs representing Asia-Pacific, Europe, Middle East & Africa, Latin America and North America.  Selected from 22 regional gold-winning entries, the Grands Prix showcase the best work…

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WARC upgrades retail media advertising investment 2024 to $153.3bn worldwide

Stuart Mitchell

Retail media advertising spend is forecast to reach $153.3bn worldwide in 2024, according to WARC’s latest analysis. The continued growth is fuelled by advances in off-site targeting as commerce data infuses into non-retail environments. All the while, Amazon continues to tighten its grip on the retail media market. WARC Digital Commerce has today published its annual report looking at the trends having an outsized impact on the future of this dynamic and hyper-competitive space.  Gregory Grudzinski, Reports Editor, WARC Digital Commerce, and author of the study, says: “Following the explosion…

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ACT Good Report 2024 celebrating the best campaigns promoting social and environmental responsibility

Stuart Mitchell

ACT Good Report is a unique ranking showcasing the world’s most impactful use of creative communications to promote sustainability and social responsibility and raise awareness of significant social and environmental issues. This year marks the 10th anniversary of the report. The Good Report is compiled by ACT Responsible, the international non-profit association and largest source of the world’s best social and environmental campaigns, in collaboration with WARC, the global marketing insights company, and publisher of the WARC Rankings. The ACT Good ranking is calculated by combining the performance of campaigns…

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