Tag: WARC

Facebook global advertising revenue to surpass $100bn in 2024 fuelled by innovation in AI and commerce to attract Gen Z

Stuart Mitchell

Social media pioneer Facebook has withstood the changing tides of digital global advertising for more than two decades. Still reigning with advertising revenue set to top $100bn this year, and a global advertising audience of 2.2 billion, Facebook is both the most-populous and best-monetised social media platform in the world. Its revival since 2022 has been fuelled by APAC advertisers targeting Western consumers, alongside the fruits of AI innovation and a pivot away from targeting in favour of outcomes. Alex Brownsell, Head of Content, WARC Media, and author of the…

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WARC releases The Voice of the Marketer 2025 – a deep dive into a global survey of 1,000+ marketers

Stuart Mitchell

Optimism around business in 2025 appears to be higher, with two out of three (65%) of marketers expecting improved trading conditions, though marketing budget expectations aren’t quite as positive, according to The Voice of the Marketer 2025, a new report by WARC released today based on an in-depth survey of more than 1,000 marketers worldwide. Global advertising investment is on track to surpass $1trillion for the first time this year, and is set to grow +7.6% in 2025 per the latest advertising spend forecasts by WARC Media. The research suggests…

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Global advertising spend to surpass $1trn for first time this year

Stuart Mitchell

A new study from WARC, the experts in marketing effectiveness, has found that global advertising spend is on course to grow 10.7% this year to a total of $1.08trn – the strongest growth rate in six years and the largest absolute rise on record if the post-Covid recovery of 2021 (+27.9% year-on-year) is disregarded. The new forecast, published today, represents a 0.2 percentage point (pp) upgrade on WARC’s last global forecast in August. Ad spend growth is also anticipated next year (+7.6%) and in 2026 (+7.0%), culminating in a global…

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Cultural and personal relevance is key driver to unlocking brand growth, new study finds

Stuart Mitchell

A new thought paper has been released by WARC Advisory and entertainment platform TikTok recently.  The power of connective media: Unlocking impact through personal and cultural relevance explores how brands can achieve positive business effects from focusing on relevance, and provides a framework for creating content and ads that are culturally and personally relevant to consumers and their communities.  Today, audiences are spread across countless channels, platforms, and touchpoints. Consumers now have the power to engage only with content that aligns with their specific interests, values, and passions, not just…

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Spend in the battle of the festive ads to reach £10.5bn

Stuart Mitchell

Advertisers are expected to spend a record £10.5bn during the festive season, according to new data released by the Advertising Association (AA) and WARC. This marks a 7.8% increase from last year’s spend of £9.7bn and the investment highlights advertising’s vital role to support businesses, jobs and the economy during the Christmas period. New research from Kantar shows positive sentiment towards Christmas ads is the highest since measurement began, with 59% of people saying they ‘love’ Christmas TV ads, up from 51% in 2023. While 48% of consumers last year…

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