The WARC Effective 100, the ultimate independent global benchmark of the world’s most awarded campaigns and companies for effectiveness, and the third and final WARC Ranking, is now released. Compiled by WARC Creative, helping companies deliver creative marketing that works, the annual Effective 100 Ranking is an aggregate of the results of the most important global and regional effectiveness awards of 2024. The shows tracked are determined in consultation with the WARC Rankings Advisory Board and by a yearly global panel survey. Anna Hamill, Senior Editor, WARC Creative, said: “The…
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WARC Rankings 2025: Media 100 is now released! The world’s most awarded campaigns and companies for media
The WARC Media 100, the ultimate independent global benchmark of the world’s most awarded campaigns and companies for media, is now released. Compiled by WARC Creative, helping companies deliver creative marketing that works, the annual Media 100 Ranking is an aggregate of the results of the most important global and regional media awards of 2024. The shows tracked are determined in consultation with the WARC Rankings Advisory Board and by a yearly global panel survey. Anna Hamill, Senior Editor, WARC Creative, said: “The WARC Media 100 are annual worldwide league…
Read MoreWARC Rankings 2025: Creative 100 revealed – the most awarded campaigns and companies for creativity
The WARC Creative 100, the ultimate independent global benchmark of the world’s most awarded campaigns and companies for creativity, is now released. Compiled by WARC Creative, helping companies deliver creative marketing that works, the annual Creative 100 Ranking brings together the results of the most important global and regional creative awards of 2024. The shows tracked are determined in consultation with the WARC Rankings Advisory Board and by a yearly global panel survey. Anna Hamill, Senior Editor, WARC Creative, said: “The WARC Creative 100 are annual worldwide league tables of…
Read MoreGlobal TikTok advertising revenue is set to top $30bn this year but uncertainty remains in the US
TikTok, the ByteDance-owned video sharing platform, is increasingly seen as able to drive full-funnel outcomes – from discovery through search to purchase. However, concern over TikTok’s possible ban in the US is creating uncertainty among advertisers and creators. Alex Brownsell, Head of Content, WARC Media, and author of the report, says: “On 18 January, US TikTok users were unable to access the video-sharing app for more than 12 hours due to regulation banning the app on the basis of national security concerns. A 75-day deadline extension to 5 April by…
Read MorePodcast publishers expand into video to boost growth as advertising investment gains remain slow
Podcasts are growing in cultural and political influence, but growth in podcast advertising spend remains slow. Publishers and platforms are looking to address this by expanding beyond audio, with a greater focus on creators and video content, according to WARC Media’s latest Global Ad Trends report, ‘Podcast media sets sights on video boom’. Alex Brownsell, Head of Content, WARC Media, says: “Podcasts are having a moment. Fresh from seemingly helping Donald Trump to win last year’s ‘podcast election’ in the US, brands are reappraising the medium through fresh eyes. “However,…
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