Tag: WARC

Effective marketing strategies balance immediate returns with long-term goals. However, a fragmented media landscape coupled with the industry’s focus on short-term measurement, means marketers do not have a holistic view of the impact of their full-funnel marketing, and risk making misguided budget decisions. A new study by WARC in partnership with Google, highlights the latest research in EMEA on the importance of measuring both short-term and long-term effectiveness, the connection between brand metrics and sales, and how the latest technological and methodological advancements around measurement may help advertisers have a…

WARC, the global authority on marketing effectiveness, has today revealed the jury for the WARC Awards for Europe 2025 in association with LIONS, celebrating the region’s best strategic and effective marketing ideas that have driven business growth. The esteemed jury panel of top industry experts from across the region represent a wide selection of global brands such as Lego, McDonald’s, Royal Philips, Red Bull and Shopify, as well as leading agencies and insights companies including Cheil, DDB, Kantar, Publicis Groupe and Imagen Insights.   Jury chair Christoffer Rönnblad, Chief Marketing Officer,…

Baby Boomers are the world’s wealthiest generation, however, brands are failing to keep up with their increasingly digital media habits, according to WARC Media’s latest Global Advertising Trends report, ‘Baby Boomers’ big digital shift’, released recently. Baby Boomers, defined for this report as adults born between 1946 and 1964, i.e. those aged between 60 and 78 today, do not spend ever-greater amounts of time on social platforms. Instead, older generations are switching from offline versions of content media to their online extensions – be it connected TV or online press.…