As Americans gather at bars and in living rooms to watch the hugely popular college basketball tournament– often with a drink in hand– the Ad Council is launching a new series of public service advertisements (PSAs) for their ongoing “Buzzed Driving is Drunk Driving” campaign. Impaired driving remains a persistent problem in the U.S., with over 10,000 people killed in alcohol-impaired driving crashes in 2016, according to the Department of Transportation. That’s approximately one person every fifty minutes. The new PSAs, which were produced pro bono by media agency OMD,…
Read MoreFor March Madness Partygoers, New PSAs Highlight “Warning Signs” to Prevent Buzzed Driving
