Hunter Hayes and the Ad Council Form Partnership Against Drunk Driving

The Ad Council and NHTSA‘s Buzzed Driving is Drunk Driving campaign is teaming up with recording artist Hunter Hayes to spread the word that people should be aware of their buzzed “warning signs” to avoid drinking and driving. Every individual has their own personal signs—like taking too many selfies or texting an ex—that indicate that they are impaired and shouldn’t drive. New PSAs feature Hayes in a relaxed interview setting as he reflects on his personal buzzed warning signs, reiterates the importance of finding a safe way home after drinking,…

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For March Madness Partygoers, New PSAs Highlight “Warning Signs” to Prevent Buzzed Driving

As Americans gather at bars and in living rooms to watch the hugely popular college basketball tournament– often with a drink in hand– the Ad Council is launching a new series of public service advertisements (PSAs) for their ongoing “Buzzed Driving is Drunk Driving” campaign. Impaired driving remains a persistent problem in the U.S., with over 10,000 people killed in alcohol-impaired driving crashes in 2016, according to the Department of Transportation. That’s approximately one person every fifty minutes. The new PSAs, which were produced pro bono by media agency OMD,…

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TV Stations Continue Record-Breaking Support of Anti-Drunk Driving PSA Campaign during Holiday Season

Last December, 781 Americans lost their lives in car crash fatalities involving a drunk driver, according to the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA). To help make our roads safer during the holiday season, the Television Bureau of Advertising (TVB) today launched the 14th annual “Project Roadblock” initiative, in which local broadcast TV stations donate airtime to support NHTSA and the Ad Council’s “Buzzed Driving is Drunk Driving” PSA (public service advertising) campaign. According to statistics from NHTSA, in 2016 drunk driving claimed a life every…

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