Tag: wateraid

PepsiCo Expands Safe Water Access to nearly 16 Million People, Achieving More than 60 Percent of Company’s Performance with Purpose 2025 Goal

Stuart Mitchell

PepsiCo today announced it has expanded access to safe water to nearly 16 million people in some of the world’s most water-stressed areas, including 10 million people in India, since it launched its Performance with Purpose vision in 2006. The company has invested more than $40 million in safe water access solutions with strategic partners as part of its goal to support a total of 25 million people with safe water access by 2025. “At PepsiCo, we believe water is a fundamental human right and that access to safe water…

Read More

Wateraid Adds A New Way To Communicate With Its Supporters Via Mobile Wallets

Stuart Mitchell

GOOD Agency have been tasked with refreshing WaterAid’s Just Water January abstinence event, leading the strategy, creative ideation and delivery of a sector-first digital wallet pass. Just Water, which runs throughout January, challenges participants to go a whole month drinking just water – no booze, coffee,  tea and  juice. It’s the toughest abstinence event out there, with many people not being able to make it through the month. GOOD were keen to turn the difficulty on its head, and harness it, to position the event as the toughest challenge yet,…

Read More

800 abandoned buckets placed alongside River Thames in powerful campaign

Stuart Mitchell

A memorial with 800 buckets appeared alongside the River Thames today, as a stark reminder of the 800 children’s lives needlessly lost each day due to dirty water and poor sanitation. The installation was created by WaterAid as part of its Untapped appeal, raising awareness of the plight of one in nine children who don’t have clean water and one in three without a decent toilet. The colourful tribute covered Potters Fields Park in Southwark and was a startling sight, stopping commuters in their tracks. Each empty bucket could hold…

Read More