The ASA/CAP have released a post called: Inject a dose of compliance into your weight-loss ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The benefits of maintaining a healthy weight has been a big part of the national conversation recently. Burning more calories than you consume is the most common self-treatment for weight-loss – good medical and nutritional practice suggests a steady weight…
Read MoreCAP – Inject a dose of compliance into your weight-loss ads
