Weleda Creates Global Campaign To ‘Save Earth’s Skin’

The original green beauty brand Weleda has launched a multi-million-pound purpose-led brand campaign highlighting the need to care for the soil, as we would our skin, in its mission to help #SaveEarthsSkin. The integrated global campaign created by Red Consultancy centres on a hero piece of video content shot in partnership with model and environmental activist Arizona Muse alongside her soil regeneration charity, DIRT. The hero film content uses a projection mapping technique on Arizona’s body to showcase how soil, the ‘skin’ of the Earth, is under threat, with a…

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