Cathay Pacific, in partnership with agency McCann Worldgroup Hong Kong, has given new meaning to sustainability for Chinese New Year with the release of Well Travelled Lai See – created using thousands of retired uniforms that were destined for the landfill. Lai See are lucky money packets traditionally made of paper and are passed to family and friends at this time of year. To highlight the spirit of giving at Chinese New Year, the bespoke Lai Seeare available for sale to the public with all profits going to a local…
Read MoreCathay Pacific Breathes New Life Into Old Uniforms With World’s First “Well Travelled Lai See”
