Tag: WFA

Multinational marketing budgets coming under greater scrutiny

Stuart Mitchell

Marketing is under increased scrutiny from CEOs, boards and other internal stakeholders as global brand owners seek to avoid risk in an increasingly unpredictable world. New research, conducted by WFA in partnership with transformation consultancy The Intangibles, found that 82% of global marketers and senior policy leads agree (strongly agree, agree or somewhat agree) that budgets and campaigns are under heavier scrutiny than a year ago. In particular, half (50%) feel under greater pressure from the board and 52% say the CEO is paying closer attention to marketing campaigns than…

Read More

WFA revamps its approach to Sustainable Marketing

Stuart Mitchell

WFA is revamping its approach to sustainability and bolstering its commitments with a new Sustainable Marketing Advisory Board and Community, open to all WFA members. Sustainable Marketing will now sit as a transversal topic for WFA, connecting with its policy work and all other WFA forums including the CMO, Sourcing, Media and Insight Forums and AI and Inclusive Marketing Communities. The new strategy will build on the marketing-led approach it launched in 2021 with the WFA Planet Pledge and will continue to work on identifying and developing case studies, resources…

Read More

Allwyn Chief Brand Officer David Wheldon named as new WFA President

Stuart Mitchell

Ferrero’s Chief Institutional Affairs and Corporate Communications Officer, Phil Myers, takes over as Deputy President. Senior executives from First Bank of Nigeria, Kenvue and Nissan join CMOs from Cathay Pacific, Etihad, Nestlé, Nissan, PepsiCo and L’Oréal on WFA leadership team. David Wheldon OBE has been named as the new President of the World Federation of Advertisers (WFA), replacing Raja Rajamannar, Chief Marketing and Communications Officer at Mastercard, who is stepping down after six years in the role. Wheldon, who was previously WFA President from 2015 to 2019, is currently Chief…

Read More

AB InBev CMO wins Global Marketer of the Year

Stuart Mitchell

Marcel Marcondes, Global Chief Marketing Officer, AB InBev has won the 2024 WFA Global Marketer of the Year, WFA’s annual celebration of great marketing leadership, organised in partnership with The Drum. Marcondes was one of five shortlisted candidates and topped the combined public and expert jury vote. Marcel has led AB InBev’s new brand approach focusing on global “megabrands”, boosting revenue by 3.3%, with Corona alone growing revenue by 5.6% outside Mexico in Q2 2024. AB InBev now has eight of the top 10 most valuable beer brands worldwide, including…

Read More

WFA reveals CMO shortlist for Global Marketer of the Year 2024

Stuart Mitchell

Expert jury selects global marketing leaders from AB InBev, DoorDash, Kraft Heinz, The Walt Disney Company and Cisco as finalists. Voting is now open until 20 January 2025, with the winner announced later that month in partnership with The Drum. The five finalists for WFA’s 2024 Global Marketer of the Year award, celebrating the work of global marketing leaders from some of the world’s biggest companies, have been announced. An expert jury of 18 marketing leaders, led by Mastercard Chief Marketing and Communications Officer and WFA President, Raja Rajamannar, considered…

Read More