Tag: WFA

Five takeouts from the predicted media inflation rises

Stuart Mitchell

Media inflation is predicted to rise over the next couple of years. WFA Tom Ashby, Global Lead, Media Services, highlights some implications for advertisers. The latest WFA Outlook report highlights a return to a rising inflationary market and that presents challenges that brands need to manage. Every media director will have to work out the right solution for their brands, but five general trends are apparent from the aggregate data provided by our nine agency and consultant partners: Inflation is challenging for media budgets Just as compound interest helps your…

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Eighty percent of brands have concerns about agency use of GenAI

Stuart Mitchell

More than half of companies plan to review contracts with media and creative agencies. WFA releases practical guidance for GenAI contracts.   Nearly two-thirds of brand owners (63%) are already using generative AI in their marketing strategies, according to new research from the World Federation of Advertisers (WFA) but many have serious concerns about the technology. Eighty percent of multinational brand owners have expressed concerns about how creative and media agency partners are using generative AI (gen AI) on their behalf and legal (66%), ethical (51%) and reputation (49%) risks…

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2024 sees growth in WFA membership

Stuart Mitchell

New corporate members come from a variety of different geographies reflecting WFA’s increased ability to deliver high quality services across multiple markets. The latest members include brands with strong ties to and headquarters in Latin America, Asia-Pacific and Africa. Globant is an IT company with its roots in Argentina, Lenovo is one of China’s best known tech brands and Maroc Telecom is Morocco’s leading telco. Other new members include personal brands Perrigo and Edgewell as well as food businesses Hero Group and Mutti. RMID Azerbaijan has also joined the network…

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WFA launches new call for agency cost data

Stuart Mitchell

The WFA is relaunching its Agency Cost Index (ACI) tool to support members as they seek to gain a better understanding of what the costs of using agency services might look like globally. To refresh the voluntary tool, however, it needs more updated, anonymized and aggregated input to ensure that it remains up to date. The voluntary call for data comes following a refresh of ACI to ensure it stays in check with industry trends, and remains one of WFA’s various tools that can help marketers make more informed decisions…

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Nominations open for WFA Global Marketer of the Year 2024

Stuart Mitchell

WFA is now seeking nominations from the wider marketing industry as well as via an expert jury of global marketers and industry experts, with media partner, The Drum, promoting the award across its three regional online editions, print magazine and social platforms. Global CMOs at WFA’s recent Global Marketer Week in Toronto refuted the idea that being CMO has become an impossible job, citing their excitement at the broader and more business-focused brief they were being asked to deliver. Those nominated for the award should demonstrate outstanding leadership in two…

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