Tag: WFA

Agency rosters face ongoing reform and revamps

Stuart Mitchell

In-housing benefits as advertisers seek to respond to digital, Covid, sustainability and diversity and inclusion challenges, shows new WFA research Agency rosters are in an era of constant change, with the majority of multinational advertisers already changing or planning to reform current structures for working with external partners, according to new research from the WFA and The Observatory International. In the wake of a menu of challenges such as the global pandemic and exponential rise of digital, combined with added pressure in areas such as sustainability and diversity and inclusion,…

Read More

WFA launches Charter for Change at Cannes to drive global action on Diversity, Equity and Inclusion

Stuart Mitchell

WFA has launched a Global DEI Charter for Change at Cannes Lions, with the aim of driving real actions and improving the lived experiences for multiple groups working in the marketing industry. Developed with input from members of WFA’s D&I Taskforce, the Charter identifies actions that all global organisations need to undertake to ensure a better experience for the one in seven members of our industry who say they could leave their company or the industry due to lack of diversity and inclusion. While these actions may already be common in…

Read More

WFA and GARM endorse strengthened EU Code of Practice on disinformation

Stuart Mitchell

Industry stakeholders, including WFA and GARM, have drafted and endorsed a strengthened EU Code of Practice designed to fight the spread and monetisation of disinformation. Leading social media companies and representatives of the marketing and advertising industry, including WFA and GARM, have developed a new EU Code of Practice designed to address the spread of disinformation online. The new Code, which sets forth commitments and measures all players involved in the online ecosystem should take to tackle this serious issue, has now been published by the European Commission and brand owners…

Read More

AXA and Philips add their weight to WFA’s Planet Pledge

Stuart Mitchell

WFA has announced two new signatories to its flagship sustainability programme, Planet Pledge, and a new learning hub to enable members to further educate teams on the positive climate impact that marketing can have. AXA and Philips join 26 major multinationals in the programme, which now covers almost $50bn in spend by individual organisations as well as 33 markets, where national advertiser organisations have signed up to create local champions, covering a total of $224b in spend. Alongside announcing the new members, WFA has also launched the Planet Pledge Learning…

Read More

ICAS and EASA support the development of WFA global guidance on environmental claims

Stuart Mitchell

The World Federation of Advertisers (WFA), has issued a global guidance on environmental claims at the Global Marketer Week in Athens which details principles and global best practice to help brands ensure that environmental claims are credible to consumers and can be backed up if they are challenged. The guidance will also be used by agencies across the world. The global agency alliance VoxComm was involved and has supported this important initiative. The guidance therefore represents a consensus across the global industry and industry regulators of what the core elements…

Read More