Tag: WFA

New corporate members come from a variety of different geographies reflecting WFA’s increased ability to deliver high quality services across multiple markets. The latest members include brands with strong ties to and headquarters in Latin America, Asia-Pacific and Africa. Globant is an IT company with its roots in Argentina, Lenovo is one of China’s best known tech brands and Maroc Telecom is Morocco’s leading telco. Other new members include personal brands Perrigo and Edgewell as well as food businesses Hero Group and Mutti. RMID Azerbaijan has also joined the network…

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The WFA is relaunching its Agency Cost Index (ACI) tool to support members as they seek to gain a better understanding of what the costs of using agency services might look like globally. To refresh the voluntary tool, however, it needs more updated, anonymized and aggregated input to ensure that it remains up to date. The voluntary call for data comes following a refresh of ACI to ensure it stays in check with industry trends, and remains one of WFA’s various tools that can help marketers make more informed decisions…

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New research from the WFA reveals that nearly half of major multinationals (49%) are struggling to measure Diversity, Equity and Inclusion (DEI) efforts in the content production space and the same number find it hard to set consistent targets across markets and suppliers.  More than four in 10 are also struggling to identify diverse suppliers, with 22% saying that while driving DEI initiatives in the US is more straightforward, the rest of the world is a challenge. That’s borne out by the fact that while 24% of multinationals describe their…

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