Tag: WFA

WFA launches new call for agency cost data

Stuart Mitchell

The WFA is relaunching its Agency Cost Index (ACI) tool to support members as they seek to gain a better understanding of what the costs of using agency services might look like globally. To refresh the voluntary tool, however, it needs more updated, anonymized and aggregated input to ensure that it remains up to date. The voluntary call for data comes following a refresh of ACI to ensure it stays in check with industry trends, and remains one of WFA’s various tools that can help marketers make more informed decisions…

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Nominations open for WFA Global Marketer of the Year 2024

Stuart Mitchell

WFA is now seeking nominations from the wider marketing industry as well as via an expert jury of global marketers and industry experts, with media partner, The Drum, promoting the award across its three regional online editions, print magazine and social platforms. Global CMOs at WFA’s recent Global Marketer Week in Toronto refuted the idea that being CMO has become an impossible job, citing their excitement at the broader and more business-focused brief they were being asked to deliver. Those nominated for the award should demonstrate outstanding leadership in two…

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Setting targets on DEI in production can be a challenge for half of major multinationals

Stuart Mitchell

New research from the WFA reveals that nearly half of major multinationals (49%) are struggling to measure Diversity, Equity and Inclusion (DEI) efforts in the content production space and the same number find it hard to set consistent targets across markets and suppliers.  More than four in 10 are also struggling to identify diverse suppliers, with 22% saying that while driving DEI initiatives in the US is more straightforward, the rest of the world is a challenge. That’s borne out by the fact that while 24% of multinationals describe their…

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Back to digital basics with WFA

Stuart Mitchell

Knowledge Spotlights is a series of new courses on key digital marketing topics, designed to help WFA members succeed and boost the skills of emerging marketing leaders. Laura Forcetti explains. Asia Pacific is a key driver of global growth, contributing about two-thirds of global growth last year and projected to be the fastest-growing region of the world economy in 2024. This rapid growth and the speed at which things happen in the region can sometimes lead to brands overlooking the importance of building strong foundations. While there are some excellent…

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Marketers at major multinationals say input from policy professionals is more relevant than ever

Stuart Mitchell

Top marketers have an appetite for even more policy input on key issues such as sustainability, risk management and reputation. WFA launches model Framework for Positive Marketing Behaviours to help foster collaboration and enable marketers to better manage risk and opportunity in a polarised world. Marketers and policy leaders at some of the world’s largest companies are looking for closer collaboration as they seek to tackle complex issues in an increasingly challenging marketing environment, according to new WFA research due to be released at WFA’s Global Marketer Week in Toronto.…

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