A comprehensive new IPA white paper is to reveal which characteristics create long-term, mutually sustainable client/agency relationships and how they combine to become greater than the sum of their parts. A traditionally complex subject the report takes a longer and broader view on achieving growth and enables agencies to get it right, right from the start. Authored by Only Dead Fish’s Neil Perkin and featuring interviews with some of the industry’s biggest names, the whitepaper will outline the fundamental, interdependent building blocks required for long-term growth. Unveiled at the flagship IPA…
Read MoreNew white paper to unveil building blocks of sustainable client/agency relationships
