White Ribbon’s “I Knew All Along” addresses the anxieties of raising a daughter

White Ribbon’s new campaign, “I Knew All Along”, captures a new father’s fears about raising a daughter. Conceived by Toronto-based creative agency Bensimon Byrne and directed by TIFF 2022 People’s Choice Award winner Hubert Davis (Untitled Films), the public service announcement encourages men to consider how they can facilitate gender equity, and eradicate gender violence, by considering these things even if they do not have daughters. The work highlights a new father who, while holding his child in his arms, reflects on how he has behaved toward women and girls…

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White Ribbon Launches 20minutes4change Campaign To Empower Dads To Teach Their Sons About Consent

White Ribbon, in collaboration with J. Walter Thompson Worldwide, have launched new Campaign, The “Consent Script”, a script dads can use to teach their sons what consent is.    20minutes4change.org. The website is a continuation of the 2016 initiative which aims to end sexual assault by empowering dads to teach their sons how to be agents of positive change.  The Campaign kicked off on November 25th, International Day for the Elimination of Violence Against Women. The campaign aims to teach about consent and gives age appropriate advice to parents. About the…

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