Tag: J Walter Thompson

​J. Walter Thompson Company is now accepting applications for the Helen Lansdowne Resor (HLR) Scholarship 2018

Stuart Mitchell

J. Walter Thompson Company announced today the fourth year of its Helen Lansdowne Resor (HLR) Scholarship, a pioneering international opportunity designed to support and promote talented, creative, female advertising students. Named after Helen Lansdowne Resor, the industry’s and J. Walter Thompson’s first female copywriter, the HLR Scholarship aims to support young women of diverse backgrounds from around the world who aspire to join the creative ranks. In 1908 Helen Lansdowne was hired by J. Walter Thompson Cincinnati. She soon moved to the New York office, where she rose through the ranks…

Read More

Shell launches latest chapter of #makethefuture energy relay

Stuart Mitchell

Shell supports start-up – bio-bean– to help power London buses with a biofuel made using a coffee oil component extracted from the city’s waste coffee grounds. This is the latest chapter in its ongoing investment in its #makethefuture energy relay – an initiative which supports entrepreneurs turn bright energy innovations into positive impact for communities around the world. Malena Cutuli, Group Head of Integrated Brand Communications & Capability comments, “Since 2014, Shell has been committed to supporting the smart solution ideas of young entrepreneurs that will help build a brighter…

Read More

White Ribbon Launches 20minutes4change Campaign To Empower Dads To Teach Their Sons About Consent

Stuart Mitchell

White Ribbon, in collaboration with J. Walter Thompson Worldwide, have launched new Campaign, The “Consent Script”, a script dads can use to teach their sons what consent is.    20minutes4change.org. The website is a continuation of the 2016 initiative which aims to end sexual assault by empowering dads to teach their sons how to be agents of positive change.  The Campaign kicked off on November 25th, International Day for the Elimination of Violence Against Women. The campaign aims to teach about consent and gives age appropriate advice to parents. About the…

Read More

J. Walter Thompson London launches Female Tribes Consulting

Stuart Mitchell

J. Walter Thompson London is launching an industry first business consultancy called Female Tribes Consulting,out of its leading global Female Tribes Initiative. Female Tribes Consulting takes the insights and understanding from the global Female Tribes Women’s Index study (8,000 Women in 19 countries) and helps clients re-design their businesses through a female lens by delivering a full set of bespoke consultancy products and services. By driving this unrivalled female insight through everything from innovation, R&D and product and service design to employee experience, consumer experience and business behaviours FT Consulting…

Read More

Nespresso and sustainability – A step in the right direction, but much more to be done

Stuart Mitchell

Nespresso have launched a new Global Campaign to highlight their new sustainability programme. The main ad was created by J Walter Thompson Worldwide, and is called “The choices we make” and it tells the story of the community mill built by the brand in Jardin, Colombia, and the economic, social and environmental benefits it delivered. This is a departure from previous campaigns and aims to tell the stories of the people behind the coffee.   Helping farmers save up to 5 hours a day with a community mill in Jardin,…

Read More