A world-first campaign to harness the power of Facebook’s newfacial recognition and auto tagging technology in the search for missing people, was launched today for the Missing Persons Advocacy Network (MPAN). Invisible Friends, the campaign developed by whiteGREY Australia, features a selection of Facebook profiles of missing persons, supported by a push to get as many Facebook users around the world to befriend these profiles. The initiative searches the backgrounds of each photo and video posted by the friends of each Invisible Friends profile, in the hopes of identifying and…
Read MoreFacial recognition technology applied to missing persons cases – Invisible Friends campaign launched by whiteGREY
