Wimbledon rolls out posters merging tennis greats with history’s era-defining moments: “The Story Continues”

To amplify Wimbledon’s recent filmic trailer ‘The Story Continues’, McCann London has created three posters for the 2019 Championship under the title ‘Some Stories Live Forever’. The posters are packed full of craft and attention to detail – to excite existing fans and inspire a new generation through the unique Wimbledon story. Each poster features tennis greats – Althea Gibson, Arthur Ashe & Martina Navratilova – who are cleverly merged with historical news stories, each blending era-defining moments of human endeavour. An innovative hybrid of craft, that merged photography to create unique…

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Wimbledon Coin Toss: A Space Odyssey

To honour an epic and unique journey ahead of this year’s Wimbledon finals, and to celebrate the four finalists who have made it through the Fortnight, the AELTC has teamed up with McCann London and Craft London to create a new 60-second film, “The Coin Toss”. Narrated by AELTC Chairman Philip Brook CBE, this unique film tells the story of how a chance conversation turned into a space mission, and will be distributed globally on TV and online to promote the Finals Weekend on Saturday 13 and Sunday 14 July.…

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