Tag: World Federation of Advertisers

Media price inflation trending towards long-term averages

Stuart Mitchell

The latest edition of Outlook, WFA’s global poll of media price inflation forecasts, suggests low-to-mid single digit inflation across all major regions. Globally, prices are expected to have risen by 4.0% year on year in 2024 and this will be followed by a further 4.1% increase in 2025. The new numbers are consistent with long-term averages, but will have a major impact on brand planning for the year ahead. One caveat is that this round of forecasts was collected shortly after the unveiling of the new US economic policy –…

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Back to digital basics with WFA

Stuart Mitchell

Knowledge Spotlights is a series of new courses on key digital marketing topics, designed to help WFA members succeed and boost the skills of emerging marketing leaders. Laura Forcetti explains. Asia Pacific is a key driver of global growth, contributing about two-thirds of global growth last year and projected to be the fastest-growing region of the world economy in 2024. This rapid growth and the speed at which things happen in the region can sometimes lead to brands overlooking the importance of building strong foundations. While there are some excellent…

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Global Alliance for Responsible Media launches to address digital safety

Stuart Mitchell

17 of the world’s leading advertisers announced the Global Alliance for Responsible Media, an unprecedented, global collaboration with agencies, media companies and platforms, and industry associations to rapidly improve digital safety. With nearly 3.8 billion people online, the world is increasingly connected, and yet the increase in dangerous, hateful, disruptive and fake content online risks threatening our global community. Members of the Global Alliance for Responsible Media recognize the role that advertisers can play in collectively pushing to improve the safety of online environments. Together, they are collaborating with publishers…

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