Tag: DEI Census

WFA publishes final DEI Census results

Stuart Mitchell

WFA has published the full DEI Census report, highlighting the vast differences in the lived experiences of different groups across our industry. Based on more than 10,000 respondents from 27 markets around the globe, the study identifies the global marketing industry’s main pain points:  Discrimination is most commonly reported on the basis of family status (meaning caregivers for the elderly, the sick or children) and age, which can most often hinder women’s career progression; The lived experiences of women in our industry are consistently poorer than the lived experiences of…

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First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability for APAC markets

Stuart Mitchell

Results from the first-ever Diversity, Equity and Inclusion Census led by WFA have identified key challenges for a number of APAC countries around family status, age and gender as well as ethnicity and disability. It also found some small gaps in people’s lived experiences compared to the global industry average, both in individual markets and regionally. For example, on Kantar’s Inclusion Index, which is generated by asking questions about people’s sense of belonging, the absence of discrimination and presence of negative behaviour, men scored at 69% compared to women at…

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First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability

Stuart Mitchell

Initial results from the first-ever Diversity, Equity and Inclusion Census of the global marketing industry have identified key challenges around family status, age and gender as well as ethnicity and disability. It found clear gaps in lived experience when these groups were compared to the industry average, both in individual markets and globally. For example, on Kantar’s Inclusion Index, which is generated by asking questions about people’s sense of belonging, the absence of discrimination and presence of negative behaviour, men scored at 69% compared to women at 61%. Despite these…

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