The Ad Council has announced a partnership with WORLDZ to co-host the second annual WORLDZ GoodFronts, a first-of-its-kind competitive charity marketplace for social good. The event will spotlight four national nonprofits at the September 11th event in Long Beach, CA. The WORLDZ GoodFronts, inspired by the media industry’s Upfronts, is an “Action Auction” where social good organizations vie for the donated time, talent, and platforms of business leaders from across different industries. Introduced at last year’s WORLDZ Summit, the GoodFronts connects today’s most important causes with the resources they need…
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