Tag: WPP

WPP study reveals how brands can unlock £16.7 trillion spending power of Minority Ethnic consumers

Stuart Mitchell

WPP recently published The Consumer Equality Equation, the most comprehensive study into the relationship between ethnicity, the consumer experience in the UK and potential business growth opportunities. Supported by WPP’s Racial Equity Programme – which funds inclusion projects that advance racial justice across the world – the report reveals ways in which businesses can address what matters most to these consumer groups to both unlock commercial opportunities and create positive societal impact. Demographics in the UK are changing: the number of people from Minority Ethnic groups will double to almost…

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WPP Unveils Beyond the Rainbow, a New Global Insights Study on LGBTQ+ Marketing and its Future

Stuart Mitchell

Unite, WPP’s LGBTQ+ community, and Choreograph, WPP’s global data products and technology company, recently launched Beyond the Rainbow, a new study into LGBTQ+ marketing and its future. The study surveyed 7,500 LGBTQ+ and non-LGBTQ+ people in the United States, United Kingdom, and Canada to better understand their perceptions and experiences of viewing LGBTQ+ identities in media and advertising. Beyond the Rainbow is intended to equip brands, advertisers, marketing communicators and others in the industry with actionable data and insights to help build a more inclusive future. Spearheaded by an all-queer…

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The One Club and WPP Partner To Bring ONE School Initiative for Black Creatives to the UK

Stuart Mitchell

The One Club for Creativity has partnered with WPP to launch ONE School UK, a free 16-week online portfolio program designed to open doors to a career in advertising for talented UK-based Black creatives. ONE School launched in the US in 2020 as a free alternative to ad schools to provide new career opportunities for creative Black individuals, and make agency and brand creative departments more diverse. The results-oriented school has already made a tangible difference: an 80% hire rate at top agencies and brands in the US to date…

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The One Club and WPP Announce “Behind the Stonewall Riots” Winners, Celebrating Creativity in the Black LGTBQ+ Community

Stuart Mitchell

The One Club for Creativity and WPP today announced the three winners in the first “Behind the Stonewall Riots” (BTSR) program, a free competition designed to raise awareness for the important role of trans women and gender non-conforming individuals of color who participated in the historic 1969 event and paved the way for the LGBTQ+ community. The free competition is open to Black LGBTQ+ creatives aged 18 or over around the world -— artists, writers, designers, journalists, podcast hosts, storytellers — who are entry-level talent not currently employed by an…

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WPP leaders recognised for driving change in gender diversity

Stuart Mitchell

Fourteen leaders from across WPP have been named in the HERoes Women Role Model Lists 2021 for their work in championing women in business and creating a more gender diverse workplace.  Wunderman Thompson’s Global CEO Mel Edwards (#19), Kantar’s Global CEO – Profiles Division Caroline Frankum, Landor & Fitch’s Group Global CEO Jane Geraghty, VMLY&R Commerce’s Global CEO Beth Ann Kaminkow, WPP’s Chief Client Officer Lindsay Pattison, Ogilvy’s Managing Partner and Global Consulting Principal Aisling Ryan, MediaCom UK’s Chief Transformation Officer Sue Unerman, and VMLY&R’s Global Chief Creative Officer Debbi…

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