Secret Partners With YWCA to Launch #RaiseItUp Campaign To Help Women Impacted Most by the 2020 Pandemic

Secret Deodorant has announced the launch of #RaiseItUp, a multi-phased initiative that empowers and supports women at a time when COVID-19 threatens to be the biggest setback to gender equality in a decade1. As part of Secret’s pledge to donate an additional $1 million in support of equality programs, the brand is taking immediate action in partnership with YWCA USA to establish a “Secret Missions” fund that will provide direct assistance to women. These “Secret Missions” will focus on childcare, career development and other key areas that make a difference…

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VSA Partners Invests in Change, Launches Women’s Empowerment Campaign

VSA Partners, an independently owned design and brand experience firm, continues to channel its creative efforts behind one of the most important issues of our time with the launch of its Women’s Empowerment campaign. VSA’s current effort supports the Impact Shares YWCA Women’s Empowerment ETF. This campaign aligns with VSA’s commitment to partner with brands and create campaigns centered on interactions with important social issues. In response to the cultural shift observed over the last year, the campaign will encourage investment in companies that respect and empower women. Campaign elements…

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