The Chartered Institute of Marketing (CIM) and the Zambia Institute of Marketing (ZIM) have announced a strategic partnership aimed at benefiting marketers in the United Kingdom and Zambia, while advancing the marketing profession in both regions. The partnership, which commenced in June, will see CIM and ZIM collaborate to design programmes that will support the development and the mobility of the sector, providing marketers in the two regions with enhanced access to resources, connections and development opportunities. As part of the agreement, both organisations will promote an aligned pathway for…
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